Local SEO & AI Visibility
CounselRank helps attorneys and law firms get discovered in Google Search, Google Maps and AI assistants, by continuously optimizing your site and Google Business Profile — at a fraction of a legal SEO agency's fee.
No credit card required. Actionable audit in 1 day.
Transparent SEO for lawyers for where people find your services
Why CounselRank
So CounselRank steps in to help you sign better cases.
Industry standard
Legal marketing agencies & raw GenAI
CounselRank
A purpose-built tool, not an agency
A premium retainer for junior account managers, vanity-metrics reports and a big name.
Competitor analysis, content generation and GBP management. Raw output, no overhead.
Content is paywalled behind a 12-month contract. Leaving = starting from zero.
Monthly plans. Walk away whenever you want and take it all with you — we won't hold your practice hostage.
It can't tell California's pre-approval and testimonial restrictions from Texas's disclaimer requirements.
Flagged phrases that may trigger a bar complaint:
Every piece of content is screened against your state's bar advertising rules — and you review and approve everything before publication.
Google AI Overviews route clients to firms. If your site isn't AI-fit, you don't show up — no matter your billboard spend.
We structure your content, citations and authority signals so that when AI recommends a lawyer in your area, it recommends you.
By the numbers
Content
blog posts / month
A content machine on autopilot — with humans in the loop on every post.
Compliance
U.S. states covered
State bar advertising rules baked into every piece of content we ship.
AI surfaces
AI models tracked
ChatGPT, Google AI Overviews, Perplexity and Gemini — discoverable on all of them.
Speed
to your first roadmap
An actionable plan, not a sales call. Delivered within a single business day.
Search & AI Optimization
Most attorneys and law firms do not have an AI visibility problem — they have a visibility foundation problem. If your site has little authority, weak structure and no focused content around the matters you actually want, AI tools simply have nothing solid to trust, organize or cite.
Instead of trying to "optimize AI," CounselRank strengthens the basics AI and Google actually use:
That way, your firm becomes more discoverable not only in traditional search, but in AI-generated answers as well.
Your visibility foundation
04 layers
Focus
Clarifies your practice areas and locations with focused, bar-aware pages.
Structure
Structures your site so search engines and AI can easily understand and group your content.
Authority
Builds authority signals over time through ongoing content, internal linking and local relevance.
Local presence
Improves your Google presence across both organic search results and Maps.
Traditional SEO alone isn't enough anymore.
With CounselRank, search, maps, and AI visibility are all improved from one platform.
AI SEO solution built for lawyers
Every word is bar-regulated in legal marketing. We know that.
Content is checked against your state's bar advertising rules before publication. No blanket approach — rules are applied per jurisdiction.
Nothing goes live without your explicit approval. You can veto or approve of any change the platform proposes.
CounselRank is not a black-box algorithm. Every change is logged and every recommendation explained.
Everything created through CounselRank belongs to you. Content, analytics and optimizations are exportable and belong to you. We're a tool, not a gatekeeper.
How CounselRank Works
Connect your website and Google Business Profile, see where you're losing visibility within 24 hours, then improve steadily with bar-aware recommendations, page creation at scale and ongoing monitoring over the months real legal marketing actually takes.
Day 1
Connect
Day 2
Visibility map
Week 1
Bar-safe plan
Ongoing
Approve & monitor
Connect your website so CounselRank has enough context to see how you actually show up today — in traditional search and inside AI-driven answers.
What you do — 20 min, Day 1
What CounselRank does — Day 1
In 24 hours, you're given a clear picture of where your firm is being outranked or left out of AI-driven discovery — and why. Instead of vanity metrics, you see specific visibility gaps and missed opportunities in your market.
What you do — 30 min, Day 2
What CounselRank does — Day 2
You get prioritized, bar-aware recommendations for your website, content, and Google Business Profile, actually designed for legal advertising rules, not generic SMB SEO. You see exactly what needs to change to improve visibility in your practice areas and geography.
What you do — 30 min, Week 1
What CounselRank does — Week 1 and beyond
Every proposed change passes through you before it becomes public. After that, CounselRank keeps monitoring, updating and reporting, so your visibility improves over time without you living inside a dashboard.
What you do — 40 minutes weekly
What CounselRank does — every week
Free AI Visibility Audit
Get a free website audit and see where you may be losing cases in Google, Google Maps, and AI search.
What you'll see in your report
Why your firm may not be showing up where prospects search.
Where competitors are outperforming you online.
What to change first for the fastest improvement.
Free. Delivered to your inbox in 24 hours.
We'll review your firm's AI visibility and respond within 24 hours with a detailed report and next steps.
Pricing
80% of solo attorneys don't have a budget. That's who CounselRank is for
CounselRank
Typical agency retainer
Everything you need to get found
What's in your subscription
8 services · one flat price
Average legal SEO agency: $3,000–$5,000/month, 12-month lock-in. CounselRank: comparable output, monthly, walk away anytime.
What's included
01 · Foundation
Make your site something Google and AI can actually trust.
02 · Local
Own the "near me" searches in your neighborhoods.
03 · AI
Make AI assistants more likely to mention your firm.
04 · Compliance
Get bar-safe content that actually brings in matters.
05 · Always on
Stay in control without living in a dashboard.
FAQ
No. If you can log into email, you can use CounselRank. The platform handles all technical work — site structure, content optimization, GBP management. You just review and approve.
You keep everything. All content created, all optimizations made, all data collected — it's yours. We export everything to you in standard formats. No penalties, no holdbacks, no "transition fees."
Every content piece is screened against the advertising rules specific to your state bar. We maintain an updated database of state-by-state regulations covering claims, testimonials, specialization language, and disclaimers. You also review and approve all content before publication.
Google Business Profile improvements often show within 2–4 weeks. Organic search ranking improvements typically become visible within 2–3 months. AI search visibility varies but usually follows organic improvements within 4–8 weeks. We provide weekly reports so you can track progress from day one.
Each plan includes: content creation and optimization, Google Business Profile management, local keyword tracking, competitor monitoring, performance reporting, and compliance screening. Higher tiers add AI search optimization, review management, multi-location support, and dedicated account management.
Yes. CounselRank works with your existing website — we optimize what you have rather than forcing a migration. If you're working with other marketing efforts (referrals, ads, networking), CounselRank complements them by handling organic and AI search visibility.
No. Your data is used exclusively to optimize your firm's visibility. It is not shared with other users, sold to third parties, or used to train any AI models.
Get Started Today
CounselRank connects to your site and Google Business Profile, surfaces where you're losing out in search, maps and AI answers and proposes bar-aware improvements you approve in minutes each week. No 12-month retainers, no black-box reports, no giving up ownership of your content.
No credit card required.
