Built for lawyers whose work is strong, but whose online presence is falling behind.

Co‑Founder — Business Development

Ilya leads strategy at CounselRank, bringing over a decade of hands‑on business development experience across B2B and SaaS products. Ilya has helped 10+ businesses answer the question "Who is our client?" and built measurable pipelines from organic visibility. Having seen how much money small firms burn on vague retainers and vanity metrics, he's obsessed with making legal SEO concrete, transparent and actually useful for solos and small practices.

Fun facts about Ilya

• ›15+ years in SEO, including 7 years focused on B2B products.
• ›Has reviewed more SEO reports than most people have opened Google Analytics.
• ›Turns messy early‑days business struggles into simple, prioritized roadmaps.

Co‑Founder — CTO

Kirill is responsible for the systems that connect SEO logic with AI inside CounselRank. He has spent the last eight years working on SEO and AI‑driven products, building teams and proof‑of‑concept projects. His experience in coordinating different business units helps him translate complex signals into something that actually moves rankings. Kirill's focus is making sure the platform stays fast, reliable and grounded in real‑world SEO, not just shiny AI features.

Fun facts about Kirill

• ›8+ years in SEO and AI‑related projects.
• ›Enjoys building prototypes and stress‑testing them before they ever reach clients.
• ›Measures success in real leads, not just charts.

Co‑Founder — Head of SEO

Arkadiy is CounselRank's Head of SEO and the person who turns AI output and data into a clear, bar‑aware plan for your website. He grew from junior SEO to managing teams over five years, working with campaigns of very different sizes and budgets, so he understands the gap between agency promises and what a small firm actually needs. At CounselRank, he focuses on building the visibility foundations that solo and small‑firm lawyers can rely on, instead of chasing short‑lived tricks.

Fun facts about Arkadiy

• ›10+ years in SEO, from hands‑on execution to leading strategy for others.
• ›Structure is Arkadiy's second nature: every test gets a hypothesis, a timeline and a real outcome.
• ›Has a soft spot for helping junior specialists grow, because he started there himself.

Project Manager & Content Lead

Alex makes sure CounselRank's work is organized, visible and delivered in words lawyers actually recognize as their own. Before joining the team, she wore many hats at different international startups — writing blog posts, running social media, shaping ad copy and helping the CEO prepare for podcasts — which taught her how much pressure small teams feel to be everywhere at once. She brings that same discipline here by keeping client interviews, CustDev insights and weekly reports in order, so firms can see exactly what's being done for their visibility. Having tried to launch her own business and run a language school, she knows first‑hand how hard it is to juggle billable work with marketing and to push yourself to be visible online.

Fun facts about Alex

• ›5+ years of experience in marketing and content since graduating from university.
• ›Resets by working out and unwinding with fantasy (Rohan at heart).
• ›Her extra limb is her planner.